Aluminium Beverage Cans: A Journey Through Design Innovation

THE DRINKS INDUSTRY REVOLUTION

Fuelled by consumer demand for convenience, quality and sustainability, the drinks industry has been revolutionised in recent years and it’s thanks in no small part, to the aluminium beverage can.

In fact, the aluminium can has become the packaging format of choice for drinks brands worldwide and with everything from high-quality wines to coffee, sophisticated soft drinks and bar-quality cocktails, the value of the global canned drinks market is projected to reach $34 billion USD by 2028.

Behind this transformation lies a remarkable story of innovation in manufacturing and design that has combined to ensure today’s beverage
cans are synonymous with premium products in every market segment.

Aluminium Beverage Cans: A Journey Through Design Innovation explores the evolution of can design and examines why cans have
become the go-to packaging format for new entrants to the market and major brands alike.

Aluminium Beverage Cans – A Journey Through Design Innovation